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Technology
Lead Generation Why the Internet Works
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Michael Morris, 2100v Virtual Marketing
Technology companies are exploring new methods of
reducing costs while increasing market-reach and revenue. One
method which is gaining wide attention is "internet-based' lead
generation, channel development and
product
launch. A method
developed by storage industry veterans and internet marketing
experts who have spent the last 3 years perfecting the use of
internet sites for extensive and rapid
market-reach. rapid
channel development>>
fast
product
launch >>
2100v Virtual Marketing is supplying
the storage technology industry with an idea whose time has come.
Internet-based "doorway sites" used for lead-generation,
channel development and product launch are delivering the juice that
other marketing methods are scrambling to regain. The method is
called GenerationV. more
on GenerationV >>
" We just spent $40,000 on a
trade show, it had 30% less attendance than last year and we came
home with about 100 decent leads" -
Companies across America
Trade shows, trade publications,
direct mail are producing a fraction of the ROI they delivered only
5 years ago and the trend seems to continue. Given that the storage
marketplace is increasing rapidly, one has to ask, "Where is
all this business going?". With some reflection the answer
seems ridiculously simple, THE INTERNET. "But banner ads
aren't working?!?" you exclaim. You're right! That's because
search engines ARE! Night and day. 24/7/365 the search engines are
capturing the world's inquiries faster than you can count.
lower cost of sales
>>
real-time
"buy-cycle" inquiries >>
Companies and people go to the search
engines for SEARCH RESULTS, not banner ads. People are tired of
intrusions. Decision-makers want to make decisions, based on THEIR
criteria, not a banner ad's. That's why banner ad's don't work and
search results do. It's that simple. Properly utilized, this
knowledge can give any technology company the edge it
seeks over its competitors.
Capturing real-time interest on the
internet promises to be a revolution in the development and delivery
of sales and channel inquiries, representing a fundamental shift in
lead development to virtual methods. "Static" marketing
and sales leads that were a staple in late-20th century marketing
and sales strategy seem lifeless and stale when compared to live,
customer-generated inquiries.
Why is that? Why have
"static" lead development methods fallen so dramatically
in effectiveness and yet the internet seems to be thriving? One
word....Permission. People simply don't have the time or
patience for any more intrusions. You know what I mean. You're one
of us! The countless millions that primarily use the internet
because it saves time. Lot's of time. And you're not about to waste
any time paying attention to banner ads you never asked for! You
want the results you came for and that's what you respond to. What
you give permission for. That's what you buy.
So, with the internet (search
engines) becoming the technology research-and-acquisition mode of
choice, the ability to capture top search positions and convert that
traffic into inquiries and business is critical to gaining and
maintaining the edge in your market. As a matter of fact, can you
afford NOT to to utilize internet lead generation?
read more
at www.2100v.com technology
lead generation
Mr. Morris is President of 2100v
Virtual Marketing and primary developer of the GenerationV
methodology. He can be reached for questions or comments at: mmorris@2100v.com
You can receive a free consultation here.
Or read more about the GenerationV technology lead service here
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